NEW YORK (AP) — With “Sharknado” and a tight battle between NBC and CBS, the week’s Nielsen ratings illustrated how that traditional measurement is becoming less of a clear picture of how people are consuming television.
Last week’s debut of the campy “Sharknado 2: The Second One” sequel averaged 3.87 million viewers on the SyFy network, the Nielsen company said. That was good, although not great: Seven other programs on cable television alone had larger audiences last week.
But SyFy didn’t air the movie just once. “Sharknado 2: The Second One” was on four times last week, seen by a total of 9.5 million people. The movie also inspired some 581,000 tweets last week, more than any other program on television, Nielsen said.
There were shark-infested skies on SyFy all week, since the network aired last year’s original movie four times, too.
Meanwhile, Nielsen said NBC narrowly beat CBS to…
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