NEW YORK (AP) — During fresh episodes of “Pretty Little Liars,” the marketing and publicity teams at ABC Family huddle in a conference room to tweet live with fans.
So do cast members and the show’s producers from where and when they can — and the dialogue often pays off.
Nielsen’s Twitter tracking division said “PLL” is the top-tweeted show and ranked No. 1 for the week of June 16-22.
“From a very top level perspective we talk about twitter being the new water cooler,” said Danielle Mullin, the network’s vice president of marketing.
While some critics argue the second screen experience of looking at a device while a show is on serves to distract viewers, networks see nothing but an upside.
Some insight into hashtags and while watching TV:
HOW HASHTAGS WORK FOR VIEWERS
Hashtags make it easier to filter and search for a topic. Liz Myers, in the…
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